20471120 S/S 1998 "YIKES"

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The complete footage of 20471120’s iconic S/S98 show, courtesy of @archivings.stacks, who ripped the original VHS.

In 1992, Masahiro Nakagawa and LICA founded BELLISSIMA, which changed its name to 20471120 in 1994, participated in the Tokyo Collection from 1995, and in 1997, participated in the Paris Collection for the first time. In 1998, he received the Mainichi Fashion Grand Prix Newcomer Award and the Shiseido Encouragement Award.

20471120 attracted attention for its ability to make fashion shows into entertainment by selling tickets to the general public, holding joint events with Kinoshita Circus, and presenting a story-based show with attractions at the Hanayashiki amusement park in Asakusa. They’re Spring/Summer 1998 collection was held at the helipad of Tokyo Bayside Square, it was the most spectacular of 20471120 shows and attracted 5000 visitors. Motifs from “Evangelion” can be seen not only in the clothes, but also in the animation at the beginning of the show, as well as in the appearance of costumed monsters, which clearly shows the influence of anime.

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